ABSTRACT

Think you can go it alone instarting a business? Thinkagain. We’re not saying you must have a cofounder, but you do need other people. More important, your business needs other people. In fact, other people-a supplier who can provide raw materials you need, a customer who’s interested in what you have to offer, an acquaintance who introduces you to new potential partners-may end up having a more profound impact on your venture than you’d ever imagine.