ABSTRACT
The government of Kuwait is the developer of basic infrastructure and owns or controls directly, through government ministries and departments, such facilities as electrical power generation, water desalinization and purification, communications, hospitals, and other social welfare institutions. The Kuwait Chamber of Commerce and Industry can also assist foreign firms in the promotion of their products. Advertising agencies are becoming well entrenched in Kuwait. Many are affiliated with larger Beirut-based establishments and many of the larger Kuwaiti trading companies have begun to retain advertising firms on a full-time basis to help promote their foreign agency lines as well as their own corporate image. The foreign firm should also be aware of differences in Kuwait's legal code regarding advertising. Foreign firms should note that advertising does not share the same importance in Kuwaiti marketing as it does in many industrialized countries. Kuwait has constructed a large, permanent international trade fair exhibition area.
