ABSTRACT
This chapter explores the cultural aspects of contemporary digital revolution: specifically those relating to the socio-economic and political organisation of the production, distribution and consumption of information and entertainment. The cultural practices that develop around technologies, specifically the difference between how the production, distribution and consumption of content was socially organised in the broadcast era and how this has changed in the post-broadcast era. The post-broadcast era is defined, therefore, not by the end of broadcasting but by the end of the dominance of the broadcast model the end of the dominance of one particular, historical mode of producing and distributing content and doing business. The passage from analogue to digital media is central to movement from broadcasting to post-broadcasting. Early digital media such as Compact Disc (CD) and video games, for example, were developed within the traditional broadcast model, being mass produced and distributed by large companies and much contemporary digital media still involves the mass distribution of content.
