More crucially, management also targeted the total transformation of the culture within the organisation. Organisational theory, organisational behaviourists and change experts have long recognised the fundamental role of culture and its impact on the success and failure of organisations and their endeavours. Artefacts are the visible elements in a culture and they can be recognised by people not part of the culture. Culture continues to provide an immutable barrier to communication and problem resolution. According to the Merriam Webster Dictionary, acculturation is defined as the cultural modification of an individual, group or people by adapting to or borrowing traits from another culture. The phenomenon refers to the cultural change that stems from intentional blending between cultures, which aims to alter a pre-existing perspective, approach or way of thinking and replace it with a preferred, and more highly valued alternative response pattern.