ABSTRACT

It actually seemed that across the venues, styles of service and emotional labour more generally were less of a priority than refining the systems for getting the product to the customer and perfecting the atmosphere, as a product, by solidifying its vibe. 'Affected labour' is most clearly defined by the affect the productive process has on labourers themselves, and, in this sense, the generation of 'hip' immaterial value takes place on a multidimensional interactional pane that is a product of 'the moment'. Because venues place such an emphasis on solidifying their vibe, the product, in turn, is more affective; less pressure and attention is on the worker to create the venue's message and perform for their customer, because the abundance of atmospheric affects do much of the service for workers. In producing the atmosphere of the venue, workers represent 'people' through their distinction from 'them'.