ABSTRACT
The purpose of this study is to investigate the description of customer relationship management performance on customer loyalty to Sharia banking customers in Indonesia. The design of this study is a cross sectional method. This research uses a descriptive approach with a confirmatory survey method. A total of 110 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique was descriptive technique by using frequency distribution. The result showed that customer relationship management is in the ‘good’-category, while customer loyalty is in the ‘good enough’-category. The differences in this study were based on object research, time research, a measuring instrument, the literature that was used, the theory that was used and the results of the study.
