ABSTRACT
The David Ogilvy Research Excellence Awards program grew out of the enthusiasm for research exemplified by David Ogilvy, and was supported by his name and legacy. At each annual awards show, held in conjunction with the Advertising Research Foundation’s annual conference in New York, a video of David Ogilvy made near his death is shown to remind the audience of his passionate concern for the industry as well as his strong conviction about the value of research in creating effective advertising. The video remains remarkably contemporary, sustaining a timeless philosophy and the principles of a highly successful individual.
