The media’s interest in the demographics of bike share users has been sparked by a relatively consistent finding that people those use bike share, at least in the United Kingdom and North America, tend to be wealthier, Caucasian and better educated than the general population. The media’s interest in bike share tendency to attract more privileged members of society is often underpinned by the research that has sought to compare the demographics of users with the general population. A number of commentators and researchers have identified that bike share users tend to be younger than the general population. The ethnicity of bike share users has been documented in some North American programs as well as in London. Bike share users are on average disproportionately of higher education and income, more likely to be male and white. The gender disparity does appear to be smaller, however, than for private bike riding.