ABSTRACT
Contents 11.1 Introduction .............................................................................................238 11.2 Brief History and Summary of Today’s Landscape ...................................239 11.3 e Setting: Proactive Notication Applications as a Driving Example ..........241 11.4 e Factors .............................................................................................. 244
11.4.1 Financial Issues .............................................................................245 11.4.1.1 Issue: Reaching and Serving a User Base .........................245 11.4.1.2 Issue: Digital Rights, Copying, and Disruption ............. 246 11.4.1.3 Issue: Hosting ............................................................... 246 11.4.1.4 Issue: Maintenance .........................................................247 11.4.1.5 Issue: Marketing and Channels ......................................248 11.4.1.6 Issue: Revenue Models ...................................................249 11.4.1.7 Issue: Power Costs ..........................................................250 11.4.1.8 Issue: Use Case-Realities of iPhone Development ........250
