ABSTRACT
Developers and publishers each contribute something important to the process of launching a game—developers are responsible for turning a concept into a playable game, and publishers are responsible for the distribution and marketing, and sometimes financing. A developer is typically focused solely on making the game, which comprises art, design, engineering, audio, User Experience, and Quality Assurance testing. In a well-integrated game team, the developers work collaboratively and rely on each other’s strengths to make the best choices for the game. The developer and the publisher have a symbiotic relationship. The developer provides a game, and the publisher markets and distributes the game. One of the biggest responsibilities of a publisher is to get people excited about playing the game, which is done through marketing and Public Relations efforts. The publisher may also pay for localization and testing efforts, and as part of the package, they may assign a producer from the publishing team to manage these efforts.
