ABSTRACT
We witness the rise of what is known as web 2.0, which mainly through social media has been one of the phenomena with the greatest impact in social communication. These social media are now a space for interaction between individuals and interpersonal communication. For this reason, they are places where users cast a personal identity defined by the peculiarities of these environments.
Given this rise of web 2.0 and social media, as well as managing people make their digital presence, we find an intense debate on the issues and both positive and negative effects thereof.
In this sense, research regarding the social media presence-from a professional point of view-is becoming clear that one of the key factors for success in this management is what we might call “digital altruism.” That is, to bring our experience, knowledge, and valuable content created by us to other users, with a selfless first intention.
The aim of this chapter is to highlight the evidence showing that the users’ presence management in social media, is not only good for the person performing such management, but is also particularly beneficial to the community of users at large. To this end the results will highlight an investigation that collects data from key experts in this field, active users on social media and case studies of professionals who have actively participated in this “digital altruism.”
