ABSTRACT
This chapter explores the conceptual and methodological advancements within news use studies that aim to tackle these challenges. It introduces two main challenges posed by evolving news use practices. The chapter focuses on how these challenges urge Journalists to rethink the way they conceptualize news audiences on the one hand and to adopt new research methodologies on the other hand. The chapter suggests that Journalists can think of a theoretical rather than a pragmatic argumentation in favor of 'news user' as a concept that allows them to better grasp the digital news user moving across media. Even more than was the case before, both journalists and journalism scholars have come to acknowledge that journalism is being shaped by the way audiences use news. Starting from the conceptual base already lay out, the authors considers a set of guiding principles for methodological innovation in news use studies that could help researchers follow users across media and encompass the nuances of news use.
