ABSTRACT
This chapter explores the prevalent use of visualisation to foster collaborative working within design teams, ideas generation, use of visualisation in marketing of architecture and in the operation of buildings. It draws on specific examples from industry to illustrate the emerging themes, and in particular gives practical indications of how technology can be applied in practice to promote and foster collaboration and team working. The chapter considers a situation where people may be simultaneously working for the same organisation, and may in fact be part of an extended yet temporary design team, but where there is actually a need to have some form of virtual studio. It presents the ways and extent to which collaboration between team members can in itself be regarded as an ideas generation process. The chapter also considers the earlier discussion of the medium through which people might communicate.
