ABSTRACT
The sale of music CDs and DVDs by retailers over the Internet is now commonplace. Items of this kind are low risk in the eyes of the purchaser in that they are probably already aware of the product and its content and the modest value of the unit means they are more willing to consider an online purchase. Other physical merchandise which might be offered for sale online by a music business may similarly be of slight consequence or the item may be more difficult for the consumer to assess until they actually receive the goods. In any event there is a good deal of scope for a music business to make available products connected with its artists by means of the Internet. These products can be distributed to a worldwide audience if desired and with modern logistics most can be dispatched and delivered to the consumer within a maĴer of days anywhere across the globe.
