ABSTRACT

With increasing user presence in the Web and Web 2.0, Web social mining becomes an important and challenging task that finds a wide range of new applications relevant to e-commerce and social software. In this entry, we describe three Web social mining topics, namely, social network discovery, social network analysis, and social network applications. The essential concepts, models, and techniques of these Web social mining topics will be surveyed so as to establish the basic foundation for developing novel applications and for conducting research.