ABSTRACT

From time immemorial, spices have played a vital role in world trade due to their varied properties and applications. We primarily depend on spices for flavor and fragrance as well as for color, as a preservative and for its inherent medicinal qualities. Although about 107 spices are recorded, only about a dozen are important – black pepper, cardamom, ginger, turmeric, large cardamom, cumin, coriander, fennel, fenugreek, chillies, saffron and celery. Of all those spices the marketing analysis here will focus on fenugreek, although problems frequently arise with production and trade statistics since spice products are frequently combined under one heading (Edison, 1995).