ABSTRACT

that those involved in design attempt to produce designs that convey the appropriate affect necessary for optimal performance. Finally, though, there is a caveat: certainly an appropriate balance between affective cues, processing requirements, and performance/judgement must be considered. It might be the case that continued exposure to negative affect could lead to product or task avoidance, dissatisfaction, and withdrawal behaviors like lateness, absenteeism, or turnover, whereas positive affect could lead to the reverse pattern (George 1989). Regardless, it seems imperative that those involved in design be cognizant of the affective consequences associated with their designs.