ABSTRACT
Management is perhaps the key to driving total quality in an organization. Management must work on sources of improvement, the intent of quality of product and of service, and the translation of the intent into design and actual product. The management cycle consists of planning, organizing, leading, implementation, and control. Planning requires marketing managers to gather inputs from various functional areas in a firm to produce a plan that others are willing to implement. Organizing, the second component of the management cycle, involves the deployment of people in the organization around the value-added processes that benefit the customer. The third element of the management cycle is leadership. The Leadership Triangle, comprised of people, person, and purpose. Implementation is the "blocking and tackling" of a business. The last component of the management cycle is control. Marketing activities need to be continuously monitored and controlled and linked to managerial processes and responsibilities.
