ABSTRACT
Eggs account for 0.7 to 1.0% of the total sales in supermarkets in the United States. In a well-merchandised supermarket consumers are exposed to many items, with little effort on their part. An individual egg carton that appeals to the customer in colour and label design and at the same time embodies the self-service principle of exposure; best complements its merchandising in the supermarket. Application of tested supermarket self-service principles to eggs might encourage more homemakers to buy eggs in their favourite supermarket. To the supermarket manager, eggs are just one of 20,000 items that make up his product mix. In 1966, the Milk Industry Foundation provided funds for a continuing, detailed study of supermarket dairy departments by food distribution specialists at Purdue University. A basic principle of self-service selling in supermarkets is to allocate space to a given product in relationship to the sales and profit performance of that product.
