ABSTRACT

High-tech products that come to market six months late but on budget will earn 33% less profit over 5 years. In contrast, coming out on time and 50% over budget cuts profit by only 4%. Getting to market a month earlier improves profits an average 3.1%. Beating the competition by six months improves profits by nearly 12% (McKinsey, 1989, 2000). If companies develop products on budget, but in shorter times, they develop a commercial advantage and increased flexibility.