ABSTRACT

The introduction of new computer-based technologies in product design has entailed a growing complexity both in products’ structure and in products’ interface in order to offer new functions, to improve the global usability and to answer to users needs and requirements. Companies are increasingly focused not only on the functionality and usability of their products, but also on the evaluation of the users’ experience and the way to enhance it. In this context product usability needs to assess also emotional and reflective components of users product experience.