ABSTRACT
This chapter examines return on investment and how it has traditionally been applied to measure business initiatives. It will explain how ROI2 applies to every online business solution or Web project (Internet, intranet, and/or extranet sites). This chapter will
• Bring greater clarity to ROI2 • Help companies define their goals so they can anticipate ROI2 for their
Web sites • Present ideas and concepts about how to measure ROI2, with a special
emphasis on measuring indirect returns
By considering these issues at the very onset of the project, a company will have a greater understanding of how its online business solution has met its objectives. Plans to measure ROI2 will be different for every corporation, and companies should include only the measures that make sense.
