ABSTRACT
While this first step is necessary, it is really only a substitute for other traditional forms of publishing information. The information can become dated, and there is no interaction with the user. Most organizations quickly evolve from the first step to the second — publishing dynamic information and dynamically interacting with the user via new scripts, applications, or applets that are written for the Web server or Web client. An example of this stage of Web presence is a newspaper that offers online news content and classified ad search capabilities. This stage offers realtime information, rather than static “brochure-ware,” and presents the opportunity to carry out electronic commerce transactions. The second stage usually demonstrates to an organization the vast efficiencies and increased customer and employee satisfaction that can result from a well-designed and executed intranet and Internet presence. The challenge many organizations then face is how to rapidly deliver new services over their corporate intranets and the Internet.
