ABSTRACT
In today’s information age competition, a well-designed and smoothly operating Web site provides a distinct competitive advantage. On the Internet, the only hard currency is attention. A Web site that fails to deliver its content, either in a timely manner or at all, causes visitors to quickly lose interest, wasting the time and money spent on the site’s development. Ensuring that all of the elements of a Web site are functioning properly is critical to maximizing a company’s Web investment. If an irate customer call (or even good-natured e-mail) provides the first indication of a Web site failure, then many other potential users have certainly been turned away.
