ABSTRACT
Web traffic analysis tools take Web server traffic information and try to make sense of it so intelligent business conclusions can be drawn. Simple things like how many total files were requested can be easily calculated and reported. By looking for multiple requests from the same computer during the same timeframe, more complex things can be calculated, like the number of total visitors and visits that were made to a site. By adding other information to the analysis, such as advertising information, ad impressions and click-through rates also can be calculated.
