ABSTRACT
A variety of technologies have been developed in the banking industry, for example, mobile banking. But the rate of adoption for mobile banking does not reach the expected level, especially in developing countries. The purpose of this study was to measure the model based on UTAUT2 theory, both its direct and indirect effects. The variables that were measured were price value, hedonic motivation, social influence, trust, performance expectancy,, effort expectancy, and adoption. This research used a quantitative method. A total of 241 questionnaires with 34 total indicators from Mandiri mobile banking users were used to test the model. This research showed that performance expectancy, effort expectancy, social influence, trust, and price value had insignificant impacts on behavioral intention. Trust showed a significant impact on performance expectancy. Behavioral intention and facilitating conditions had significant impacts on adoption of mobile banking.
