ABSTRACT
Indonesia’s tourism is one of the leading sectors in its economic, social, and cultural development. In an effort to increase the number of tourists, tourism stakeholders use online social media as a strategy to share information to promote tourism destinations. This research aimed to discover the patterns of dissemination of information and to uncover the role of tourism stakeholders in disseminating information at superpriority tourism destinations in Indonesia. This research used social network analysis to process data sources from Twitter and found new insights into a similar pattern at superpriority tourism destinations. The visualization shows that most Twitter users have less of a contribution to social interaction, such as events, hotels, and business accounts; instead, individual stakeholders have a more significant role in disseminating information on tourism activities in those destinations. The results of this study can be implemented as a strategy to carry out effective information dissemination in the tourism sector.
