ABSTRACT

The global market demands a skilled workforce of individuals who are intellectually active, creative, innovative, and capable of critical thinking. This study examined the factors determining employee creative and innovative undertakings at work in a power generation company with a focus on transformational leadership and organizational culture. The study adopted a survey design and simple and moderated regression analyses to test three hypotheses. Data were collected from a sample of 158 randomly selected staff. Employees completed questionnaires consisting of validated scales of each variable in the study. It was concluded that transformational leadership (t: 7,768 dan sig: 0,00) and appropriate organizational culture (t: 3,635 dan sig: 0,00) are important factors in facilitating employee creativity and innovation in the PT PJB UP Muara Tawar. It was recommended that companies rapidly increase employee creativity and innovation by promoting and investing in transformational leadership training, spreading the transformational leadership way to work, as well as continuing to promote a creative and innovative organizational culture.