The impact of trust, satisfaction, and people’s pride on purchasing intention in the Indonesian batik sector

The purpose of this study was to determine the impact of trust, satisfaction, and pride on the intention to purchase in the Indonesian Batik sector. A survey method was used, in which a total of 150 questionnaires were collected from respondents in Yogyakarta and Solo who had bought Batik during the six months preceding the research. All the data collected were analyzed using partial least squares-structural equation modeling (PLS-SEM). The results showed that trust, satisfaction, and pride positively affected consumers’ purchase intention.