Estimation of economic value of mangrove forest in Lampung province using choice modeling approach (case study of Lampung Timur district)

This study aims to calculate the amount of visitor’s WTP (Willingness to Pay), and factors that affect their decisions in order to estimate the total economic value of the mangrove forests in Sriminosari Village, East Lampung Regency.The results showed that cost variables have a positive and insignificant effect on visitor choice, which has a negative and insignificant effect on education levels, as well as a positive and significant influence on location. Furthermore, this study calculated the economic value of the Sriminosari mangrove forest in the amount of Rp. 351,292,750.