ABSTRACT
The aim of this study was to determine 1) the influence of FinTech (Financial Technology) on CRM (Customer Relationship Management), 2) the impact of FinTech on business performance, and 3) the influence of CRM on business performance. This is a qualitative study employing a literature study (literature review) that collects and analyzes previous research. Also, an analytical-descriptive method was conducted by providing clear, systematic, and objective information. It was concluded that FinTech has an influence on CRM. Furthermore, CRM has an impact on business performance. Finally, FinTech also has an influence on business performance.
