ABSTRACT
The social and economic impact of Covid-19 has engendered repercussions, which will be witnessed for the next few years not just domestically but globally. The imposition of lockdown brought hardships not just for the common man in the form of erosion of purchasing power but for the companies which saw massive cuts in revenue inflows, existing workforce, production and domestic demand. The enormous disruption of business activities has made companies think about the use of sophisticated technologies that will help them to keep afloat and be ready for future contingencies. This chapter, therefore, tends to analyze the increasing acceptance of machine learning and artificial intelligence by the businesses of the country and how it can help them in serving the market better at a minimal cost. The early adoption of these tools can help redefine the ways in which the companies used to function. However, caution must also be exercised while deploying them as it has the potential to threaten the very foundation of the business enterprise. This study provides useful insights regarding the potential of these tools in the continuance of business enterprises and can act as a safeguard to any negative externalities. The study concludes by adding to the existing literature on capabilities of these technological tools and chalks out a roadmap for future research agenda.
