ABSTRACT
The use of texts and images in advertisements is worth exploring. With some advertising clues, consumers are encouraged to connect their own experiences with the products when they receive advertising information. In order to be favored by consumers, in addition to the characteristics of general goods, green products should also focus on satisfying the psychological needs of consumers so that they will choose green products with less impact on the environment rather than general goods. This study surveys green advertisements and classifies them with the characteristics of self-referencing so as to identify the advertising images and texts that match the definition of self-reference. The results can be used as a reference for the design or research of self-reference advertisements.
