ABSTRACT
Enterprises need to undertake great innovation risks when they develop new products. The results of intellectual property protection are the premise for continuous research innovation. This paper analyzes the scientific protection method of patents in real practice from the perspective of appearance-based patents. Patent protection is traditionally seen as a protective shield, providing the first defense when an enterprise’s intellectual property rights are infringed. However, modern patent applications are seen as an offensive spear, using a pre-established patent strategy to carry out a purposeful commercial trade war. Based on reverse thinking, from the perspective of anti-plagiarism and counter-suppression, this paper analyzes how to apply for appearance-based patents that can protect intellectual property rights for enterprises and how to ensure that a patent “spear and shield” approach is no longer a worry for enterprises.
