ABSTRACT
This article aims: 1) to describe the utilisation of songs within Indonesian electoral politics; 2) to analyse the advantages of online or new media as a new context for electoral campaigning by using songs; and 3) to analyse the transformation of campaign strategies in electoral politics. The study is based on research using content analysis method with a qualitative-comparative approach. This study provides results: First, the use of songs in the electoral politics of Indonesia is generally oriented into two political objectives—partisan and non-partisan. Secondly, online media advances have been utilized by political campaign teams to upscale campaign programs through various accounts, timelines and channels of social and other online media. Third, song utilisation as campaign materials confirms the transformation of electoral campaigns, from vulnerability to security, from the real world to the virtual space, from crowds of people to the convenience of computer screens, gadgets and headsets.
