ABSTRACT
Some Indonesians have the perspective that music occupations cannot support musicians. Based on this perspective, this research focused on the struggles of a music department alumnus in earning income from music and built his own music school in his childhood town of Pacitan. This research is based on qualitative research method approach. The data was collected by using in-depth interviewing strategies with the school’s founder, Fajar Brian Lasawon, and some of his active pupils. The Royal Potential Music (RPM) School has been operating for three years. Lasawon uses pop music as the teaching material and offers his music education services by using posters, banners and social media such as Facebook, WhatsApp and Instagram to promote his school activities, instead of having a semi-annual student concert. Thus, Lasawon creates opportunities for his institution to develop, furthermore Lasawon can improve his earnings and survive as a musician in Pacitan Town.
