An Empirical Model for Examining Foreign Direct Investment in the Processed Food Industry

Keeping abreast of movements in consumer behavior is important for food manufacturing firms undertaking foreign direct investment (Handy and Seigle 1988). Handy and Henderson (1992) note the most 'profitable' multinational food manufacturing firms with foreign affiliates value intangible assets highly. Intangible assets include data gathering information systems (Connor 1983).