ABSTRACT
According to the promotion of Taiwan’s media and tourism industry, pineapple cake is one of Taiwan’s traditional cakes, and it not only has an international reputation, but also brings economic effects to Taiwan’s baking industry and tourism industry. The market of Taiwan’s baking industry is diversified. Under the impact of the exotic baking snack market, traditional cakes other than pineapple cakes have a lower market share in baking snacks. In the competitive environment of the baking market, traditional pastry manufacturers optimize their own enterprises through the transformation of operation or sales model; and the Taiwan government knows that the global industrial structure has changed. In order to preserve and enhance the competitiveness of traditional industries in the market, the enterprises that have features of “local industry characterization” and “local characteristics industrialization” are encouraged to propose “sightseeing factory projects” to transform their business management model. Three dimensions of operation of the baking tourism factories are analyzed: “Culture,” “Education,” and “Marketing.” Driven by changes in industrial structure and policy promotion, baker industries have planned and built sightseeing factories to diversify their own business. This study selected the two major brands, the earliest and the latest from Taiwan’s four traditional cake industry sightseeing factories, to conduct field surveys and draw their business model charts, as well as further evaluate and analyze the service experience model of their operations, and analyze the business model of Taiwan’s traditional pastry factory, i.e., how to add its brand image in the market so that the company can continue to grow well.
