ABSTRACT
The relationship between the media and the actors of emergency operations in the field is becoming more and more commercial. In medical practice, a mistake can very rapidly have consequences that are fatal, measurable and sometimes immediately apparent. Certain truths hammered in by reputable media are sometimes refuted by reality; and yet, on such occasions, reality ends up submitting to mistaken perceptions. Standardisation of the treatment of information goes hand in hand with the globalisation of the economy. The actors on the humanitarian assistance stage and the media thus sustained and supported each other throughout all this period. The forms of collaboration were varied and there was something in it for everyone. The cleverest and shrewdest caught on very early to the advantages of uniting their information policy efforts. The humanitarian actors developed more or less aggressive marketing and public relations policies.
