ABSTRACT
Culinary industry in Bandung has become one of the national culinary tourism destinations. This condition arises due to the richness of Bandung culinary variations and innovations. Innovation is an instrument for realizing an entrepreneurial economy, which encourages the culinary industry to exploit the opportunity for profit. This research was conducted on 203 culinary actors in Bandung, to find the effect of the strategic entrepreneurship variables to innovation on culinary industry in Bandung through creativity variables as a moderation variable. By using partial least square technique, it is found that the strategic variables of entrepreneurship have effects on innovation variable, while creativity as a moderating variable has no impact on the relationship.
