ABSTRACT
High competition among private educational institutions in Bandung triggered schools to pursue achieving competitive advantage. Forming appropriate organizational culture that is reflected in the identity of the organization is an option. This study was aimed to determine the kind of culture that manifested in organizational identity perceived by its employees. This research used OCAI (Organizational Culture Assessment Instrument) and a qualitative survey in the opening relational aspects of organizational culture within an educational institution. The open-ended questions in this survey were constructed in four sections that cover general practice and comparison, history, relational experiences, and leadership practices. In addition, the context for this research was a classical elementary school. The findings of the qualitative survey revealed the relative nature of the school in terms of the collegiality and reciprocity of care between those parties in leadership and between the teachers and the staffs in general. Furthermore, the majority of employees emphasized their identities as a “big family”.
