ABSTRACT
The aim of this research was to acknowledge the effect of privacy and security concern on the online purchase decision among university students. Data were gathered through the questionnaire from accountancy students at University of Achmad Yani regarding online purchase experience, before being analyzed by SPSS. The results show that both information privacy concern and security concern impact the online purchase decision. In order to reduce risk of insecurity among the online buyers, the privacy and security data problems should be handled carefully. E-commerce companies need to consider their company regulations related to the information privacy problems and develop their security apps in order to incline the online purchase decision.
