ABSTRACT
Entrepreneurship and small and medium-sized enterprises (SMEs) have grown positively all over the world, especially in ASEAN countries. This phenomenon has received attention from many scholars from various disciplines. In this research, we conducted in-depth in interviews with entrepreneurs from Indonesia, Cambodia, Brunei Darussalam, Lao Peoples Democratic Republic, Myanmar, Vietnam and Thailand. SMEs in ASEAN could be improved by the provision of marketing training and supports from the government. The results of this study are expected to be provide relevant information particularly useful for SMEs in ASEAN countries.
