ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book explores human attraction and seeming ‘addiction’ to brachycephalic dogs that is fuelling the brachycephalic boom, questions whether humans are instinctually drawn to brachycephalic dogs and considers how owner (mis)perceptions of their dog’s health may perpetuate the popularity of the breeds. It also explores over 100 years of historical perspectives on the breeding of brachycephalic dogs, including historical concerns for their health, stakeholder interactions and the roles of the veterinary profession. The book discusses the opportunities and challenges for veterinary professionals associated with talking to current and prospective owners about common health issues encountered in brachycephalic dogs. It describes issues and actions across regions and countries, especially Europe and North America, encompassing kennel and breed clubs, veterinary organisations, research institutions, regulators, humane groups and other non-profits.
