ABSTRACT
Mobile games—games for phones—excluding the handhelds business, have accounted for very little of the global yearly revenue generated by games. Where mobile phones were a luxury for the rich, the eccentric or the government before the last decade of the 20th century, the millennium, the mobile phone turned into a commodity. Monetization is a big deal in mobile games and nowhere is this as true as in F2P games on mobile, which account for the majority of income. A little journey down the rabbit hole can reveal exciting things. The most popular in the genre in 2015 was World of Tanks: Blitz, which through its relatively slow gameplay and the popularity it enjoyed on PC had an instant following on mobile. The competition was sleeping and several games were shown in soft and full launch in 2015, with War Robots and Battle Bay taking a lead in action packed real-time team vs. team battles.
