ABSTRACT

When change usually occurs, things fall apart but the culture to connect for any marketing strategist is pertinent. It is an untold story that marketers not only create needs but to create trends. In most cases, they make customers more conscious and keenly aware of unfelt or unrecognized needs. The fact that many new products in the market become successful is due to the fact that their marketers undertake to fabricate and at times, mold facts. These are a few of the promising phenomenon for being a successful and progressive marketer. This piece of writing also includes a case let and a case study on the marketing strategies for successful global industry pie. Technology is not a choice but more of a necessity nowadays. Technology-led marketing or marketing technology had been one of the few costly questions to ignore for the marketers. Technology: makes or breaks marketers.