ABSTRACT
Investors have multiple avenues for investment. One that balances both risk and return is the mutual fund, whereby the fund manager invests on behalf of investor and the return generated is passed backed to the investor. It is one of the most important investment avenues and is preferred by most investors. The research aims of this study were to examine current trends in the mutual fund industry in the Delhi/NCR region in India, as mutual funds play a very important role in larger investment trends. The investment industry in India has undergone various changes that have impacted monetary and political policies presented by the government. In view of this, this study attempted to find identify the major changes that make mutual funds good investment options. Understanding how all stakeholders view investment in the mutual fund industry may help the mutual fund market identify areas for further expansion and formulate marketing strategies. The impact of demographics like age, gender, marital status, occupation, income, and education on the behaviour of mutual fund investors is the prime objective of this study. This study used a survey to examine the behaviour of mutual fund investors in the Delhi/NCR region. The survey results identified six major factors affecting investor behaviour. The study found that, in comparison to males, females are more interested in investing into mutual funds, as by nature they try to play a safe game. Moreover people from business backgrounds and with reasonable returns are more prone to invest in mutual funds.
