ABSTRACT

This paper is based on a group work develop during a Master Studies in Production Design. It questions the relationship between colour preference and ecological conscience regarding textiles. The universe studied, and the sample collected was 112 people, from 19 different nationalities, using GoogleForm and Facebook. It was relevant to obtain responses from different nationalities to question whether there is a relationship between individuals of Portuguese or foreign nationality, also different gender, and ecological behaviour. For data analysis, the Statistical Package for Social Sciences (SPSS) was used. Evidence suggests differences between gender and confirmed that having children and travelling alters ecological awareness. In addition, it indicates that ecological awareness influences ecological behaviour. It was verified that the level of consciousness was over-evaluated by the cases themselves when compared to their ecological conduct. Results also suggest that there may be a tendency between individual ecological behaviour and a preference for colour when choosing home textiles.