ABSTRACT
Today, businesses are beginning to shift due to digital technology. Every single process of business is related to social media, internet and application based. That’s why Micro Small Medium Enterprise should begin to adopt digital technology because the market is already shifted towards it. The problems in this research are the switch of marketing trends from conventional (offline) to digital (online); the disproportionate number of business players in Micro Small Medium Enterprise who utilize digital marketing compared to the number of Internet users growth and their inability to understand how to take part in digital marketing using social networking. This research combined quantitative and qualitative approaches through several phases in its process. The results of this study showed that the use of IT among Micro Small Medium Enterprise in Bandung District has been relatively common in terms of operating computer and accessing the internet, however, the use of computers and the Internet to support the management is relatively low.
