ABSTRACT

The purpose of this study is to see the effectiveness of a mobile-based reward system on performance. The research method was a descriptive and verificative with quantitative approach and the method is used is an explanatory survey with a simple random sampling technique. The study population is 4238 drivers of Go-Jek in Garut, with a sample of 356 respondents. A questionnaire was used as a research instrument to collect data from respondents. Path analysis was used to analyze the data, with SPSS software as the tool. The result shows that the effectiveness of a mobile-based reward system has positive impact on performance of drivers Go-Jek in Garut.